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April 17, 2008

All Aboard the Great American Wine Train!

U.S. Per Capita Wine Consumption Picks Up Speed   

Longtrain_10

Though wine drinkers now outnumber beer drinkers for the first time in U.S. history, winemakers take heed: our wine train has been very slow to leave the station and lags far behind other countries.

1934: the year after Prohibition, just 0.26 gallons of wine were consumed per American.
1946: Consumption jumped to 1.00 gallons – but dropped back to 0.67 gallons the next year!
1967: Twenty-one years later, it reached 1 gallon again —1.03 gallons of wine per American. Maybe thank the hippies for that.
1980: We topped the 2 gallon mark at 2.11. During the decade, Americans went wild with 2.43 gallons of wine per year, but by 1989, dropped back down to the starting point, 2.11!
1990-1999: In 1990, we were each drinking 2.05 gallons, but kept drinking less through most of the decade. 1999 saw us drop to 2.02 gals.
2000 – 2004 The new century saw a steady uptick in wine consumption—in 2005, at 2.37 gallons. Still not as high as 1985, 1986, or 1987—but chugging along.
2005 – We break the 3 gallon barrier weighing in at 3.09 gallons. Maybe thank the “Millennials” for that, those 20-29-year-olds who have embraced wine enthusiastically.

Our Wine Train vs. Others   
U.S.                  3.09 gallons   
Italy:               16 gallons per capita
France:             14 gallons
Australia:           5+ gallons

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